Multipack Artwork Management in Global Markets.
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Lifecycle stage:
Service area:
Summary.
- Artwork Regulatory Hurdles
- Packaging and Artwork Complexity
- SKU Rationalization – Saving Costs
- Ensuring Global Market Adaptation
Challenges.
- Varying Regulatory Landscapes: Dealing with diverse rules across markets.
- Complex Labeling Needs: Meeting specific label requirements.
- Packaging Compliance: Ensuring packaging and artwork meet varying standards.
- EU FMD Compliance: Adhering to the EU’s Falsified Medicines Directive.
- Non-EU Market Adaptation: Tailoring compliance for different regions.
Solution.
1. Regulatory Evaluation.
We analyzed the regulatory landscape across target markets, focusing on:
- Labeling Requirements: To meet local standards.
- Regulatory Variability: Markets have varying regulations, particularly in the EU where each country may require product labeling in its official language(s).
- Packaging and Artwork Compliance: Our team ensured multipack packaging met regulatory standards and was user-friendly by ensuring Artwork Clarity – making product details easy to read.
- Packaging Design: Creating visually appealing, distinct designs to minimize confusion.
2. SKU (Stock Keeping Units) Reduction Strategy.
By implementing multipacks, we reduced SKU counts significantly, such as reducing one client’s SKUs from 18,120 to 11,720. Key benefits included:
- Operational Efficiency: Fewer SKUs meant simplified production and logistics.
- Cost Savings: Lower costs in packaging, warehousing, and transport.
- Simplified Product Management: Easier inventory tracking and production runs, leading to improved overall efficiency.
3. Market and Production Feasibility.
We assessed regulatory and logistical factors to determine the best approach for each region.
4. Product-Specific Labeling in the EU.
For EU projects, apart from providing clear, compliant product labels and necessary language translations, we ensured compliance with the EU’s Falsified Medicines Directive (FMD), enabling full traceability and allowing healthcare providers and patients to verify product authenticity.
5. Non-EU Market Strategies.
Compliance strategies were tailored to specific regions, such as:
- Local Language Needs: For example, packaging mock-ups may include French as a secondary language in some African countries.
- Compliance with Local Guidelines.
Our Holistic Approach.
Arriello has successfully guided clients on the regulatory and logistical feasibility of implementing multipacks in both EU and non-EU markets. Our approach has significantly reduced SKUs, delivering cost savings and operational improvements.
By streamlining product offerings and simplifying the supply chain, we have helped clients achieve faster market entry and better product management across global markets.
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